Virgin Media explains digital switchover with actor Ricky Tomlinson

Broadband, TV, phone and mobile group Virgin Media has launched a short film that uses Royle Family actor Ricky Tomlinson to explain the ins and outs of the digital TV switchover.

The film will appear on the Virgin Media website, and is timed to coincide with the launch of digital switchover, which starts in Whitehaven in October and ends in London in 2012.  By the end of the digital switchover all television services across the UK will be transmitted digitally.

The online video broadcast explains the benefits of the digital switchover, the impact that this change will have to analogue customers, as well as providing advice about the different options available from each service provider.

Research carried out by Virgin Media recently showed that:

• One in 10 people have never heard of the digital switchover
• Two-thirds of those who took part in the survey admitted they weren’t prepared for the transition
• 15% refused to ditch their old analogue TV in favour of a digital TV
  

By Sarah at UK Broadband Finder